With declining birthrates and fewer numbers of people of marriageable age, the future will see a gradual decrease in the number of weddings and receptions

Despite the impact of declining birthrates and societal aging, the industry is expected to hit one trillion yen even in 2025

Share of guesthouse-style wedding is in a rising trend

The wedding market remains un-dominated by a small number of top firms, making it an attractive market with significant room for growth

Even in a stagnant economy, money spent on wedding ceremonies grows year after year